branded. Curved Elite XGen™ 5 Panel Rope Hat

Why "branded."

This is the one that started it all. The word behind the hat, the name on the label, the identity we've been building for over a decade. "branded." isn't just our name — it's the idea that what you wear says something about who you are. Lowercase because we've never been about volume. A period because we mean every stitch.

Form and function, perfected.

Introducing the Curved Elite XGen™ 5 Panel Rope - the flawless combo of your favorite 5-panel silhouette and the Elite XGen™ technology. Features include our premium Elite Xen™ stretch fabric that breathes and moves with you, a moisture-wicking sweatband, front panel lining, and a water-repellent outer shell that handles whatever comes your way. Our tonal rope and side hit detailing provide a sleek, subtle finish. From morning hikes to boat days to nights out, this hat is built to keep up.

branded. Embroidered Patch Design