University of Wisconsin "badgers." Curved 5 Panel Rope Hat

Why "badgers."

Stubborn by nature. Proud of it. "badgers." is for the ones who Jump Around in the fourth quarter and tailgate like it's a professional sport. Madison winters build a different kind of person — tough, loyal, and impossible to outlast. Lowercase because Wisconsin has never been about flash. A period because grit doesn't need a footnote.

Throwback style.

The hat that started it all — reimagined in our lightest, most performance-ready fabric yet. Lightweight stretch fabric moves with you, laser-perforated panels keep air flowing, and a water-repellent finish handles whatever the weather brings. UPF 50+ protection, moisture-wicking technology, and a snapback closure that locks in all day — this is the hat you'll reach for every time. Available in a range of solid, two-tone, and color-rope options. One size fits most.

badgers. Embroidered Patch Design